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/Index/Shepper (SKU360)/Shepper (SKU360)
SS

Shepper (SKU360)

SHEPPER (SKU360)Manage supplier listing

Crowdsourced physical in-store grocery data captured by a nationwide mystery-shopper network ('Shepherds') through a mobile app: real-time shelf pricing from retailers and competitors, plus full back-of-pack data - nutrition panels, ingredient lists and provenance - extracted by proprietary OCR from shelf and pack photography. Every data point is traceable and verifiable against retained front-of-pack and shelf-edge-label (SEL) images, and passes a QA and data review before delivery. Collection is scalable by region, retailer, category or SKU count, with validated insight in as little as 24 hours.

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Shepper (SKU360)/Shepper (SKU360)
SampleCoverage

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Coverage

Universe, instruments and categories.

Industry
Research & Consulting Services
Instruments
equities
Categories
PriceAlternative
Reference
Regions
UKUS
Sample tickers
ABFRSGTSCOMRWPGUNVRHSYKMB
Dataset card
Type
not stated
Format
Multimodal - shelf and pack photography (front-of-pack, shelf-edge label) paired with OCR-extracted structured fields; delivered as bespoke analyst-ready reporting rather than a self-serve feed
Volume
Not published. Structurally substantial per job: each SKU capture yields front-of-pack and shelf-edge-label photographs plus OCR-extracted price, nutrition and ingredient fields. As a 43-person firm with a Series A and a nationwide shopper network running recurring grocery audits, cumulative imagery plausibly reaches millions of pack and shelf photographs.
Users
N/A - B2B managed data service sold by contract, no registered-user metric; the relevant population is the crowd workforce, described as a nationwide UK community of mystery shoppers with size not published
History
8 years
Update frequency
not stated
Growth
Active - SKU360 is presented as 'our new in-store data collection solution', layered on an established mystery-shopping and data-analysis business, with a Series A raised and 43 staff.
Launched
not stated
Delivery
not stated
Entity mapping
not stated
Sample
not stated
Point-in-time
not stated
Licence
not stated

supplier index read from their site

Shepper (SKU360) has not added their own details yet. Not yet on file:

  • Dataset
  • Data dictionary
  • Coverage
  • Provenance
  • Rights & data handling