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Shepper (SKU360) — Crowdsourced physical in-store grocery data captured by a nationwide mystery-shopper network ('Shepherds') through a mobile app: real-time shelf pricing from retailers and competitors, plus full back-of-pack data - nutrition panels, ingredient lists and provenance - extracted by proprietary OCR from shelf and pack photography. Every data point is traceable and verifiable against retained front-of-pack and shelf-edge-label (SEL) images, and passes a QA and data review before delivery. Collection is scalable by region, retailer, category or SKU count, with validated insight i…
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Crowdsourced physical in-store grocery data captured by a nationwide mystery-shopper network ('Shepherds') through a mobile app: real-time shelf pricing from retailers and competitors, plus full back-of-pack data - nutrition panels, ingredient lists and provenance - extracted by proprietary OCR from shelf and pack photography. Every data point is traceable and verifiable against retained front-of-pack and shelf-edge-label (SEL) images, and passes a QA and data review before delivery. Collection is scalable by region, retailer, category or SKU count, with validated insight in as little as 24 hours.
From 8 yearsCoverage IndustrialsAsset class Equities
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Shepper (SKU360) — Crowdsourced physical in-store grocery data captured by a nationwide mystery-shopper network ('Shepherds') through a mobile app: real-time shelf pricing from retailers and competitors, plus full back-of-pack data - nutrition panels, ingredient lists and provenance - extracted by proprietary OCR from shelf and pack photography. Every data point is traceable and verifiable against retained front-of-pack and shelf-edge-label (SEL) images, and passes a QA and data review before delivery. Collection is scalable by region, retailer, category or SKU count, with validated insight i…
Shepper (SKU360) offers (Price, Alternative, Reference) — Not published. Structurally substantial per job: each SKU capture yields front-of-pack and shelf-edge-label photographs plus OCR-extracted price, nutrition and ingredient fields. As a 43-person firm with a Series A and a nationwide shopper network running recurring grocery audits, cumulative imagery plausibly reaches millions of pack and shelf photographs..
Training and benchmarking grocery OCR and pack-reading models on photographed-to-structured-field pairs, competitor pricing and promotion intelligence, promotion and price-compliance monitoring, label and claims compliance verification against actual back-of-pack text, product-master enrichment with nutrition and ingredient data at UK retail, shelf appearance and packaging analysis, and ground-truth validation for automated shelf-scanning systems.
The data is with 8 years of history.
Coverage spans UK, US; Research & Consulting Services; price, alternative, reference; equities.
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