SHEPPER (SKU360)buyer room · privateManage buyer room
Crowdsourced physical in-store grocery data captured by a nationwide mystery-shopper network ('Shepherds') through a mobile app: real-time shelf pricing from retailers and competitors, plus full back-of-pack data - nutrition panels, ingredient lists and provenance - extracted by proprietary OCR from shelf and pack photography. Every data point is traceable and verifiable against retained front-of-pack and shelf-edge-label (SEL) images, and passes a QA and data review before delivery. Collection is scalable by region, retailer, category or SKU count, with validated insight in as little as 24 hours.
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