Two coupled assets generated by consented venue WiFi

Two coupled assets generated by consented venue WiFi. (1) A first-party shopper identity and profile database captured at the captive portal: email or social-login identity, and where the centre requests it, name, postcode and date of birth, with a UK-GDPR consent record and full audit trail per capture — e.g. St James Quarter collected name, postcode and DOB on social login. (2) Passive WiFi presence and zone analytics across the centre and individual units: device-level zone presence, dwell time, occupant flow and heatmaps, footfall, and repeat-visit behaviour, on the centre's existing access points. Named estate includes St James Quarter, Highcross Leicester, Metrocentre, Midsummer Place, Battersea Power Station, Turnberry and Hudson Yards.

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Coverage

Universe, instruments and categories.

Industry: Application SoftwareReal Estate Management & Development
Instruments: equitiesfixed_income

Dataset card

Type: not stated
Format: Mixed — identity/CRM records (structured person rows with consent metadata, streamed out to dotdigital, Mailchimp, Placewise or 400+ other connectors) plus high-frequency device-presence event streams aggregated into zone dwell/flow series, heatmaps and white-label tenant reports
Volume: Very large passive layer over a modest identity layer — est. hundreds of millions to billions of WiFi detection/association events per year (a flagship centre at 270,000 visitors/week, each presenting one or more probe-able devices across multiple visits and zones, generates well over 10M presence events/year per centre), against roughly 75K identifiable CRM records/year at that same centre (6,362/month observed). Identity records across the estate are therefore low millions; presence events are two to three orders larger.
Users: Large and quantified per venue — St James Quarter alone sees 270,000 visitors a week and produced 16,743 WiFi sign-ins in a single July month, of which 6,362 became new CRM records; Highcross Leicester opts in 80% of shoppers. Across the named estate of flagship centres plus Purple's wider venue base, the consented shopper database is plausibly in the low millions of identifiable records, with a far larger population of passively detected (non-consented) devices.
History: 10 years
Update frequency: not stated
Growth: Active and established — a venture-backed 180-person company with ~$31.7M revenue, a current product page with a live client roster of flagship assets, and expansion across both UK and US locales plus 400+ integration connectors. Growth is tied to venue onboarding and to WiFi's mature (some would say declining as a signal source) installed base.
Launched: ~2012-2014 (est.: Purple established itself in Manchester as a venue-WiFi marketing company well before the current purple.ai rebrand and is now a 180-person venture-backed firm — a maturity that implies a decade-plus operating history)
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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