Datasets
Buyer room
PURPLE.AIManage supplier listing
Purple (purple.ai — venue WiFi marketing & presence analytics) — Two coupled assets generated by consented venue WiFi. (1) A first-party shopper identity and profile database captured at the captive portal: email or social-login identity, and where the centre requests it, name, postcode and date of birth, with a UK-GDPR consent record and full audit trail per capture — e.g. St James Quarter collected name, postcode and DOB on social login. (2) Passive WiFi presence and zone analytics across the centre and individual units: device-level zone presence, dwell time, occupant flow and heatmaps, fo…
supplier index read from their site
Two coupled assets generated by consented venue WiFi. (1) A first-party shopper identity and profile database captured at the captive portal: email or social-login identity, and where the centre requests it, name, postcode and date of birth, with a UK-GDPR consent record and full audit trail per capture — e.g. St James Quarter collected name, postcode and DOB on social login. (2) Passive WiFi presence and zone analytics across the centre and individual units: device-level zone presence, dwell time, occupant flow and heatmaps, footfall, and repeat-visit behaviour, on the centre's existing access points. Named estate includes St James Quarter, Highcross Leicester, Metrocentre, Midsummer Place, Battersea Power Station, Turnberry and Hudson Yards.
From 10 yearsCoverage Information Technology · Real EstateAsset class Equities · Fixed income
Sample, licence terms, pricing and eval results when Purple publishes them. Until then, discover alternatives today with a 7-day trial.
Start 7-day trial →What buyers ask about Purple, answered from this page.
Purple (purple.ai — venue WiFi marketing & presence analytics) — Two coupled assets generated by consented venue WiFi. (1) A first-party shopper identity and profile database captured at the captive portal: email or social-login identity, and where the centre requests it, name, postcode and date of birth, with a UK-GDPR consent record and full audit trail per capture — e.g. St James Quarter collected name, postcode and DOB on social login. (2) Passive WiFi presence and zone analytics across the centre and individual units: device-level zone presence, dwell time, occupant flow and heatmaps, fo…
Purple offers (Geospatial, Alternative, Sentiment) — Very large passive layer over a modest identity layer — est. hundreds of millions to billions of WiFi detection/association events per year (a flagship centre at 270,000 visitors/week, each presenting one or more probe-able devices across multiple visits and zones, generates well over 10M presence events/year per centre), against roughly 75K identifiable CRM records/year at that same centre (6,362/month observed). Identity records across the estate are therefore low millions; presence events are two to three orders larger..
Trade-area and catchment analysis for retail-asset underwriting (postcode-verified origin of visitors per centre, which beats modelled catchments); centre footfall and dwell nowcasting for listed landlords and their investors; marketing-response modelling with time-stamped exposure and measured visit uplift; lease-renewal and service-charge evidence using verified tenant exposure; competitor catchment-share tracking (overlapping postcodes across centres reveals which scheme is winning which catchment); mobility and retail-attrition studies; and — in aggregate, non-identified form — training visit-prediction, catchment and footfall models. Identity records are usable only for the centre's own consented marketing, never third-party resale.
The data is with 10 years of history.
Coverage spans UK, US; Application Software, Real Estate Management & Development; geospatial, alternative, sentiment; equities, fixed_income.
Purple has not added their own details yet. Not yet on file: