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Two coupled assets generated by consented venue WiFi. (1) A first-party shopper identity and profile database captured at the captive portal: email or social-login identity, and where the centre requests it, name, postcode and date of birth, with a UK-GDPR consent record and full audit trail per capture — e.g. St James Quarter collected name, postcode and DOB on social login. (2) Passive WiFi presence and zone analytics across the centre and individual units: device-level zone presence, dwell time, occupant flow and heatmaps, footfall, and repeat-visit behaviour, on the centre's existing access points. Named estate includes St James Quarter, Highcross Leicester, Metrocentre, Midsummer Place, Battersea Power Station, Turnberry and Hudson Yards.
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