Receipt-verified longitudinal consumer purchase panel

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Receipt-verified longitudinal consumer purchase panel (Numerator OmniPanel): shopper-level shopping-trip records across 50K+ retailers, omnichannel, each tied to a verified panelist household and enriched with 2,500+ psychographic and media-consumption attributes. For the gaming vertical it yields verified-buyer identification (casual vs. hardcore), platform/genre spend patterns, hardware-software-accessories basket structure, cross-category linkage (electronics, subscriptions, food, entertainment), and trial/repeat/loyalty cycles for new game, console and peripheral launches — plus survey-based sentiment layers (e.g. macro-pressure and BNPL-financing behaviour) via its Verified Voices receipt-matched survey capability.

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Brickroad customers

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Coverage

Universe, instruments and categories.

Industry: Internet Content and InformationVideo Game Software and Services
Instruments: equities
Categories: AlternativeSentimentFundamental
Regions: USOtherUK
Sample tickers: ATVIEATTWOSONYNTDOYGMEBBYHD

Dataset card

Type: not stated
Format: Tabular household×trip×SKU/retailer records plus wide attribute vectors (2,500+ psychographic/media fields), with survey/sentiment text fields; delivered as SaaS dashboards, panel extracts and custom research
Volume: 2B+ shopping trips captured across 50K+ retailers, each expandable to item/receipt-line level and joined to 2,500+ attributes per shopper — so order 10^9-10^10 line-item records with a wide (2,500-dimension) feature vector attached to each panelist household.
Users: 200,000+ paid panel members (opt-in research panel, not app registrations); 2B+ shopping trips captured and 50K+ retailers tracked as the coverage metrics the page publishes.
History: 10 years
Update frequency: not stated
Growth: Active — assets on the page are dated through April 2026 and the headline panel metrics were refreshed to April 2025 iconography with retailer coverage raised to 50K+; a large post-merger organisation (stated 6,100 employees, ~$350M revenue range) continues to package new vertical solutions such as this gaming offer.
Launched: ~2010-2012 (Numerator founded in that window; the receipt-based OmniPanel product and its attribute enrichment layer are later builds, with the 2,500+ psychographic/media attribute layer and vertical-industry packaging arriving ~2020-2023)
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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