Receipt-verified longitudinal consumer purchase panel

NUMERATORbuyer room · privateManage buyer room

Receipt-verified longitudinal consumer purchase panel (Numerator OmniPanel): shopper-level shopping-trip records across 50K+ retailers, omnichannel, each tied to a verified panelist household and enriched with 2,500+ psychographic and media-consumption attributes. For the gaming vertical it yields verified-buyer identification (casual vs. hardcore), platform/genre spend patterns, hardware-software-accessories basket structure, cross-category linkage (electronics, subscriptions, food, entertainment), and trial/repeat/loyalty cycles for new game, console and peripheral launches — plus survey-based sentiment layers (e.g. macro-pressure and BNPL-financing behaviour) via its Verified Voices receipt-matched survey capability.