KIDSCORPbuyer room · privateManage buyer room
A proprietary U18 (kids and teens) media-and-purchasing panel combined with first-party ad-delivery measurement, across Mexico, Argentina, Colombia, Chile, Brazil and the United States. Two layers, and the second is the more interesting one. The published layer is a recurring research series: what U18s do in free time, where they are found, how they relate to money and purchasing decisions; favourite-brand tracking by category; entertainment licensing effect on youth choice; toy purchase characteristics and category/brand connection; and holiday-decision windows. The structural layer is generated by the company's own U18 demand-side ad platform: campaign-level measurement of what share of an advertiser's budget genuinely reached children versus adults, and conversion/impact outcomes per platform — including the finding that children migrate off YouTube Kids early and that YouTube Kids fails to drive impact or conversions. That ad-delivery and audience-verification telemetry is a product byproduct, not survey work, and it is the part not obtainable from a research report.
Get notified as soon as Kidscorp publishes. Until then, discover alternatives today with a 7-day trial.