A proprietary U18

A proprietary U18 (kids and teens) media-and-purchasing panel combined with first-party ad-delivery measurement, across Mexico, Argentina, Colombia, Chile, Brazil and the United States. Two layers, and the second is the more interesting one. The published layer is a recurring research series: what U18s do in free time, where they are found, how they relate to money and purchasing decisions; favourite-brand tracking by category; entertainment licensing effect on youth choice; toy purchase characteristics and category/brand connection; and holiday-decision windows. The structural layer is generated by the company's own U18 demand-side ad platform: campaign-level measurement of what share of an advertiser's budget genuinely reached children versus adults, and conversion/impact outcomes per platform — including the finding that children migrate off YouTube Kids early and that YouTube Kids fails to drive impact or conversions. That ad-delivery and audience-verification telemetry is a product byproduct, not survey work, and it is the part not obtainable from a research report.

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Coverage

Universe, instruments and categories.

Industry: Marketing Services
Instruments: equities
Categories: AlternativeSentimentReference

Dataset card

Type: not stated
Format: Mixed: downloadable research reports and infographics (narrative plus charted survey results) on the published side, and structured campaign telemetry on the ad-platform side — impressions with audience-classification verdicts, reach percentages by age cohort, and conversion/impact attribution by platform and market. The deliverable today is packaged reports; the licensable raw asset is the underlying panel response set and the campaign log.
Volume: Modest in absolute terms and that is inherent to a panel: est. low hundreds of thousands of survey responses accumulated across six markets and roughly five report cycles, which is a research-grade corpus, not a training corpus. The ad-platform layer is where volume lives — impression-level audience-classification logs at campaign scale, potentially orders of magnitude larger than the panel — but its size is unpublished and is the single most important number to obtain before pricing.
Users: Est. a panel of low tens of thousands of U18 respondents plus household context across six markets. Basis: the company is 87 people with only ~$140K disclosed venture funding, so this is a boutique panel operation plus an ad platform, not a mass-market consumer app with registrations. Any larger figure would require the ad platform's reach rather than panel size, and that reach is not published.
History: 6 years
Update frequency: not stated
Growth: Active and current — the report library is refreshed annually with 2026 editions (Overview U18s, Top Brands for U18s, Trends 2026) alongside event-driven releases (Children's Day Mexico 2026, Christmas 2025), covering an expanding market list that now includes the United States as well as five Latin American countries. Roughly 87 employees indicates a real operating company rather than a solo consultancy, despite minimal disclosed external funding.
Launched: Est. 2019-2021 for the company and the first report cycles. Basis: no founding date is printed on the fetched pages, but the report library shows a recurring annual series whose earliest visible editions sit in the recent cycle, the company is venture-stage with a small disclosed round, and the LATAM children's-digital-measurement niche itself only became fundable once children's streaming and short-video adoption matured in the region.
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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