Kidscorp

Kidscorp — A proprietary U18 (kids and teens) media-and-purchasing panel combined with first-party ad-delivery measurement, across Mexico, Argentina, Colombia, Chile, Brazil and the United States. Two layers, and the second is the more interesting one. The published layer is a recurring research series: what U18s do in free time, where they are found, how they relate to money and purchasing decisions; favourite-brand tracking by category; entertainment licensing effect on youth choice; toy purchase characteristics and category/brand connection; and holiday-decision windows. The structural lay…

Kidscorp offers (Alternative, Sentiment, Reference) — Modest in absolute terms and that is inherent to a panel: est. low hundreds of thousands of survey responses accumulated across six markets and roughly five report cycles, which is a research-grade corpus, not a training corpus. The ad-platform layer is where volume lives — impression-level audience-classification logs at campaign scale, potentially orders of magnitude larger than the panel — but its size is unpublished and is the single most important number to obtain before pricing..

Scarcity here is geographic and demographic, not volume: Latin American U18 digital behaviour is severely under-instrumented relative to the US, and mainstream youth-measurement houses under-cover LATAM children. High-value uses — training and calibrating child-audience classification models that distinguish a real minor viewer from an adult co-viewer, which is the core accuracy problem in children's ad targeting; children's brand-preference and preference-pairwise data for recommendation and ranking models across six markets; youth attention-sequence and platform-migration data for short-video and recommendation modelling; post-COPPA and digital-wellbeing regulation evidence for LATAM regulators and platforms; toy, CPG and retail demand forecasting on holiday purchase windows; and advertising-effectiveness benchmarks showing where children's ad budgets are wasted — a claim set advertisers pay for directly.

The data is with 6 years of history.