Mystery-shopping and drive-thru operational benchmark data

Name: Mystery-shopping and drive-thru operational benchmark data — visit-level customer-experience audits (speed-of-service timestamps by stage, order accuracy checks, audio/speech-clarity ratings, guest satisfaction scores) collected across major QSR chains (Taco Bell, Wendy's, Bojangles) as part of Intouch Insight's mystery-shopping and CX research services.
Creator: Intouch Insight

INTOUCH INSIGHTManage supplier listing

Mystery-shopping and drive-thru operational benchmark data — visit-level customer-experience audits (speed-of-service timestamps by stage, order accuracy checks, audio/speech-clarity ratings, guest satisfaction scores) collected across major QSR chains (Taco Bell, Wendy's, Bojangles) as part of Intouch Insight's mystery-shopping and CX research services.

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Coverage

Universe, instruments and categories.

Industry: Research & Consulting ServicesRestaurants
Instruments: equities
Categories: AlternativeSentiment
Regions: US
Sample tickers: YUMWENMCDJACK

Dataset card

Type: not stated
Format: Multimodal (structured visit-level tabular metrics plus audio recordings from voice-AI interaction assessments and survey/text feedback)
Volume: Annual studies (e.g. the 2025 Emerging Experiences Study, and prior 2022/2023 Drive-Thru Study PDF reports referenced as sibling publications) cover mystery-shop visits across major QSR chains; exact visit counts are undisclosed on this page but historical drive-thru studies suggest hundreds to low-thousands of audited visits accumulated per annual study over multiple years.
Users: N/A — B2B market-research/CX-services firm; ~4,000 employees globally (company profile data) serving enterprise restaurant/retail clients, not a registered-user consumer product.
History: 3 years
Update frequency: not stated
Growth: Active — company continues publishing new annual studies (the 2025 Emerging Experiences Study is the most recent referenced), operates at large global scale (~4,000 employees per company profile), and maintains an ongoing multi-year drive-thru study series.
Launched: Request further research — exact company founding year is not stated on this page; the drive-thru benchmark study series traces back to at least 2022 based on referenced historical PDF reports.
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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