- Type
- not stated
- Format
- Multimodal (structured visit-level tabular metrics plus audio recordings from voice-AI interaction assessments and survey/text feedback)
- Volume
- Annual studies (e.g. the 2025 Emerging Experiences Study, and prior 2022/2023 Drive-Thru Study PDF reports referenced as sibling publications) cover mystery-shop visits across major QSR chains; exact visit counts are undisclosed on this page but historical drive-thru studies suggest hundreds to low-thousands of audited visits accumulated per annual study over multiple years.
- Users
- N/A — B2B market-research/CX-services firm; ~4,000 employees globally (company profile data) serving enterprise restaurant/retail clients, not a registered-user consumer product.
- History
- 3 years
- Update frequency
- not stated
- Growth
- Active — company continues publishing new annual studies (the 2025 Emerging Experiences Study is the most recent referenced), operates at large global scale (~4,000 employees per company profile), and maintains an ongoing multi-year drive-thru study series.
- Launched
- Request further research — exact company founding year is not stated on this page; the drive-thru benchmark study series traces back to at least 2022 based on referenced historical PDF reports.
- Delivery
- not stated
- Entity mapping
- not stated
- Sample
- not stated
- Point-in-time
- not stated
- Licence
- not stated