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Datamars (Datamars Livestock division) — Livestock individual-identification data generated as the byproduct of being an official electronic-ear-tag and identification-platform supplier to Brazil's national individual-identification programme (PNIB), which makes traceability of cattle and buffalo mandatory. The programme's stated design is to record the history, location and movements of every animal, identified by electronic ear tag or flag tag, so the resulting asset is a movement-and-history register for a herd of order 238 million head — the largest individual-animal livestock registry an…
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Livestock individual-identification data generated as the byproduct of being an official electronic-ear-tag and identification-platform supplier to Brazil's national individual-identification programme (PNIB), which makes traceability of cattle and buffalo mandatory. The programme's stated design is to record the history, location and movements of every animal, identified by electronic ear tag or flag tag, so the resulting asset is a movement-and-history register for a herd of order 238 million head — the largest individual-animal livestock registry anywhere. Datamars' own position in that flow is upstream of the government database: tag identity issuance and allocation, tag-to-animal-to-property registration captured at point of sale and point of application, the reading and inventory records generated when producers reconcile their holdings against the register, plus its own commercial herd-management platform records layered on top. Note that this page is a regulatory explainer describing a producer roadshow across Pará, so the dataset character above is inferred from the company's role as identification supplier and platform operator rather than stated as a product.
Scale Addressable universe is the whole Brazilian herdCoverage Industrials · Information TechnologyAsset class Equities · Commodities
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Datamars (Datamars Livestock division) — Livestock individual-identification data generated as the byproduct of being an official electronic-ear-tag and identification-platform supplier to Brazil's national individual-identification programme (PNIB), which makes traceability of cattle and buffalo mandatory. The programme's stated design is to record the history, location and movements of every animal, identified by electronic ear tag or flag tag, so the resulting asset is a movement-and-history register for a herd of order 238 million head — the largest individual-animal livestock registry an…
Datamars offers (Reference, Alternative, Supply Chain, ESG, Geospatial) — Addressable universe is the whole Brazilian herd — order 238 million cattle and buffalo to be individually identified, with mandatory identification for animal movements in Pará from January 2026 and all animals identified by end-2029. Datamars' own share of the tag and registration flow is undisclosed; the government database holds the aggregate..
Training and validating disease-spread and contact-tracing models on a real legal-cattle-movement network (the use case the regulation itself cites — improved outbreak response), cattle-laundering and origin-mislabelling detectors built on discrepancy labels, deforestation-linked supplier screening by joining movement records to Amazon property boundaries, national herd inventory and supply forecasting, traceability-graph link prediction, and origin-verification ground truth for EUDR and Amazon-moratoria compliance models.
Coverage spans US, Other, Europe; Agricultural Equipment & Services, Application Software; reference, alternative, supply_chain, ESG, geospatial; equities, commodities.
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