Datamars

DATAMARSbuyer room · privateManage buyer room

Livestock individual-identification data generated as the byproduct of being an official electronic-ear-tag and identification-platform supplier to Brazil's national individual-identification programme (PNIB), which makes traceability of cattle and buffalo mandatory. The programme's stated design is to record the history, location and movements of every animal, identified by electronic ear tag or flag tag, so the resulting asset is a movement-and-history register for a herd of order 238 million head — the largest individual-animal livestock registry anywhere. Datamars' own position in that flow is upstream of the government database: tag identity issuance and allocation, tag-to-animal-to-property registration captured at point of sale and point of application, the reading and inventory records generated when producers reconcile their holdings against the register, plus its own commercial herd-management platform records layered on top. Note that this page is a regulatory explainer describing a producer roadshow across Pará, so the dataset character above is inferred from the company's role as identification supplier and platform operator rather than stated as a product.