Alexanderbabbage

Alexander Babbage, Inc. (Babbage Spend / Revenue Per Shopper™) — Anonymized bank/credit-union/processor card-transaction panel resolved into Revenue Per Shopper by brand x ZIP code x week, split into in-store vs online (RPS_instore, RPS_online) with channel mix percentages (PCT_instore, PCT_online), joined to ZIP-level population, 2024-2029 population growth, and average household income. 350+ national brands covered; credit, debit and post-pay transactions; stated to cover ~65% of GAFO retail sales in 2024.. Large and commercially mature: a $37M-revenue, ~14-person Atlanta market-research fi…

Alexanderbabbage offers (Alternative, Fundamental, Sentiment) — ~10-100M brand x ZIP x week observations (est. upper bound 350 brands x ~30K U.S. ZIPs x 52 weeks x ~6 years = ~330M theoretical cells; realistic sparse brand-ZIP coverage puts delivered volume one to two orders lower). Raw underlying card-transaction panel covering ~65% of GAFO retail sales is far larger - order of hundreds of billions of authorized transactions..

Pre-earnings revenue nowcasting for covered public retailers at trade-area grain; site selection and store-closure underwriting (revenue per shopper adjusted by ZIP income/growth); same-store-sales decomposition into traffic vs conversion vs channel mix; leasing and rent-setting benchmarks by category and tenant; retail credit and ABS underwriting; training demand-forecasting and cannibalization models on a brand x geography x time tensor.

The data is with 6 years of history.

Coverage spans US; Research & Consulting Services, General Merchandise Stores; alternative, fundamental, sentiment; equities, fixed_income.