ALEXANDERBABBAGEbuyer room · privateManage buyer room
Anonymized bank/credit-union/processor card-transaction panel resolved into Revenue Per Shopper by brand x ZIP code x week, split into in-store vs online (RPS_instore, RPS_online) with channel mix percentages (PCT_instore, PCT_online), joined to ZIP-level population, 2024-2029 population growth, and average household income. 350+ national brands covered; credit, debit and post-pay transactions; stated to cover ~65% of GAFO retail sales in 2024.
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