Alexanderbabbage

Name: Anonymized bank/credit-union/processor card-transaction panel resolved into Revenue Per Shopper by brand x ZIP code x week, split into in-store vs online (RPS_instore, RPS_online) with channel mix percentages (PCT_instore, PCT_online), joined to ZIP-level population, 2024-2029 population growth, and average household income. 350+ national brands covered; credit, debit and post-pay transactions; stated to cover ~65% of GAFO retail sales in 2024.
Creator: Alexanderbabbage

ALEXANDERBABBAGEManage supplier listing

Anonymized bank/credit-union/processor card-transaction panel resolved into Revenue Per Shopper by brand x ZIP code x week, split into in-store vs online (RPS_instore, RPS_online) with channel mix percentages (PCT_instore, PCT_online), joined to ZIP-level population, 2024-2029 population growth, and average household income. 350+ national brands covered; credit, debit and post-pay transactions; stated to cover ~65% of GAFO retail sales in 2024.

Open buyer room →

Sample

Brickroad customers

Sample this dataset before you buy it.

Your sourcing agent asks Alexanderbabbage and files the sample in your catalog — private to you.

Start 7-day trialNothing is charged until the trial ends.

Coverage

Universe, instruments and categories.

Industry: Research & Consulting ServicesGeneral Merchandise Stores
Instruments: equitiesfixed_income

Dataset card

Type: not stated
Format: Tabular (spreadsheet delivery: brand, BrandID, ZIP, CBSA, state, metric columns; filterable to ZIP / CBSA / state / national and week / month / year)
Volume: ~10-100M brand x ZIP x week observations (est. upper bound 350 brands x ~30K U.S. ZIPs x 52 weeks x ~6 years = ~330M theoretical cells; realistic sparse brand-ZIP coverage puts delivered volume one to two orders lower). Raw underlying card-transaction panel covering ~65% of GAFO retail sales is far larger - order of hundreds of billions of authorized transactions.
Users: N/A as a registered-user metric - this is a licensed analytical dataset delivered under subscription to a limited enterprise client base (consultancies, retailers, investors), not a signup product. Scale unit is licensed brand-ZIP-week observations, not seats.
History: 6 years
Update frequency: not stated
Growth: Active - sample-data preview document dated October 2025 carrying a 2025 copyright, current trademark assertion, and an active product contact path; the panel itself is stated to have refreshed through CY2024 with full 2020-2024 history.
Launched: ~2023-2025 for the Babbage Spend / Revenue Per Shopper offering specifically (sample preview dated Oct 2025, RPS newly trademarked, earliest data vintage Jan 2020 consistent with a modern productization of an older analytics firm's transaction feeds). The parent analytics firm is materially older than the product.
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

supplier index read from their site