Zenrin-ms

ZENRIN-MSA5 · direct accessManage supplier listing

Consent-only au smartphone GPS traces sold as a self-serve area-marketing GIS. Unlike the inbound edition of the same feed, this is the domestic population layer: each trace is joined to attributes the subscriber declared on the au contract application — gender, age band, residence, workplace — so attributes are declared rather than model-estimated, which the page makes its explicit differentiator against app-derived data. Analysis units are 125m mesh, town and block district, and individual road segments at daily and hourly resolution, covering resident, dwelling and passing population by weekday-versus-holiday, time of day, gender and age, and transport mode (car, walking). The commercially sharp functions are visitor-level: repeat-visitor rate and its composition, time-series visitor trend per facility, three-facility comparison of visitor attributes split resident, worker and visitor-to-the-area, and estimated residence of competitors' visitors, which yields trade-area and sphere-of-influence boundaries. National coverage, refreshed monthly.