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Zenrin Marketing Solutions Inc. — Consent-only au smartphone GPS traces sold as a self-serve area-marketing GIS. Unlike the inbound edition of the same feed, this is the domestic population layer: each trace is joined to attributes the subscriber declared on the au contract application — gender, age band, residence, workplace — so attributes are declared rather than model-estimated, which the page makes its explicit differentiator against app-derived data. Analysis units are 125m mesh, town and block district, and individual road segments at daily and hourly resolution, covering resident, dwe…
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Consent-only au smartphone GPS traces sold as a self-serve area-marketing GIS. Unlike the inbound edition of the same feed, this is the domestic population layer: each trace is joined to attributes the subscriber declared on the au contract application — gender, age band, residence, workplace — so attributes are declared rather than model-estimated, which the page makes its explicit differentiator against app-derived data. Analysis units are 125m mesh, town and block district, and individual road segments at daily and hourly resolution, covering resident, dwelling and passing population by weekday-versus-holiday, time of day, gender and age, and transport mode (car, walking). The commercially sharp functions are visitor-level: repeat-visitor rate and its composition, time-series visitor trend per facility, three-facility comparison of visitor attributes split resident, worker and visitor-to-the-area, and estimated residence of competitors' visitors, which yields trade-area and sphere-of-influence boundaries. National coverage, refreshed monthly.
From 2 yearsCoverage Information Technology · Consumer DiscretionaryAsset class Equities
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Zenrin Marketing Solutions Inc. — Consent-only au smartphone GPS traces sold as a self-serve area-marketing GIS. Unlike the inbound edition of the same feed, this is the domestic population layer: each trace is joined to attributes the subscriber declared on the au contract application — gender, age band, residence, workplace — so attributes are declared rather than model-estimated, which the page makes its explicit differentiator against app-derived data. Analysis units are 125m mesh, town and block district, and individual road segments at daily and hourly resolution, covering resident, dwe…
Zenrin-ms offers (Geospatial, Alternative, Sentiment) — est. billions of positioned observations at panel level across the retained window — nationwide Japan, hourly, at 125m mesh over a telecom-sized consented panel for roughly two years. The purchasable artefact is far smaller: mesh-day-hour-demographic and road-segment aggregates plus facility visitor tables, plausibly 10^7-10^8 aggregate cells nationally per year.
Trade-area and sphere-of-influence definition from estimated visitor residence; competitive cannibalisation measured through shared-visitor overlap between named facilities; site selection and store-sales-factor modelling, the framing the page itself uses; substitution of road-level footfall for manual field traffic counts; demand forecasting on a monthly rather than five-yearly refresh; catchment and substitution modelling for lodging portfolios, where the three-point comparison maps a hotel against named competing properties; ground-truth mobility labels for spatio-temporal models
The data is with 2 years of history.
Coverage spans Japan; Application Software, Hotels; geospatial, alternative, sentiment; equities.
The supplier's own access route is a conversation with the supplier. Request a sample through Brickroad to start.
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