Yougov

Name: Opt-in shopper purchase panel combining AI-assisted receipt capture, loyalty and bank-linked transaction feeds, now geocoded to store level through the announced Accurat partnership: brand- and SKU-level purchases with precise store location and catchment geography, joined to YouGov's profile and attitudinal panel; the product family also spans receipt-scanning and banking-transaction behavioral feeds
Creator: Yougov

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Opt-in shopper purchase panel combining AI-assisted receipt capture, loyalty and bank-linked transaction feeds, now geocoded to store level through the announced Accurat partnership: brand- and SKU-level purchases with precise store location and catchment geography, joined to YouGov's profile and attitudinal panel; the product family also spans receipt-scanning and banking-transaction behavioral feeds

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Brickroad customers

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Coverage

Universe, instruments and categories.

Industry: Research & Consulting Services and Other Professional Services
Instruments: equities
Categories: Alternative

Dataset card

Type: not stated
Format: Tabular purchase records (retailer, brand, SKU, amount, date) plus store-location geospatial attributes, joined to survey and attitudinal tables; delivered as panel extracts, dashboards and licensed feeds
Volume: est. order 10^9-10^10 purchase lines over the panel's life (hundreds of thousands of active purchase reporters on a weekly basket cadence across a multi-year archive), plus store geocoding for every recorded retailer location and continuous survey responses attached to the same identities
Users: YouGov's global opt-in panel is publicly reported at roughly 8-9 million members across 40+ markets; the Shopper purchase-reporting subset is smaller and not published (typically hundreds of thousands of active purchase reporters per market)
History: 10 years
Update frequency: not stated
Growth: Active — this announcement is a current data-partnership expansion, and the company is simultaneously shipping adjacent products (AI receipt scanning, banking-transaction feeds, AI-twin research products), indicating active investment in the behavioral purchase-data line
Launched: YouGov founded 2000; the Shopper purchase-panel capability is an extension built in the 2016 Profiles/Core era and packaged as YouGov Shopper in the early 2020s
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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