Yougov

YouGov plc — YouGov Shopper — Opt-in shopper purchase panel combining AI-assisted receipt capture, loyalty and bank-linked transaction feeds, now geocoded to store level through the announced Accurat partnership: brand- and SKU-level purchases with precise store location and catchment geography, joined to YouGov's profile and attitudinal panel; the product family also spans receipt-scanning and banking-transaction behavioral feeds. Large established research group: roughly 3,200 employees, reported revenue in the $500M band, presence in 40+ markets, a global opt-in panel of approximately 8-9 …

Yougov offers (Alternative, Sentiment, Geospatial) — est. order 10^9-10^10 purchase lines over the panel's life (hundreds of thousands of active purchase reporters on a weekly basket cadence across a multi-year archive), plus store geocoding for every recorded retailer location and continuous survey responses attached to the same identities.

Store-gravity, trade-area and site-selection models using geocoded shopper flows; retail-media audience and measurement segments; brand-switching and price-promotion models with stated-reason labels; advertising lift measured against actual purchase; ground-truth validation layers for survey-based or synthetic consumer models, including the vendor's own AI-twin products which need real-consumer purchase validation

The data is with 10 years of history.

Coverage spans UK, US; Research & Consulting Services and Other Professional Services; alternative, sentiment, geospatial; equities.

The supplier's own access route is a conversation with the supplier. Request a sample through Brickroad to start.