Yahooinc

YAHOOINCbuyer room · privateManage buyer room

Receipt-derived purchase-intent corpus parsed from consumer e-mail inboxes: structured purchase-confirmation records extracted from Yahoo Mail, classified into nine event types (FLIGHT, CAR, HOTEL, MOVIE_TICKETS, LIVE_EVENTS, INVOICES, PRODUCTS, SOCIAL_EVENTS, STOCKS_AND_INVESTMENTS) and exposed through the DSP as anonymized audiences. Attribute depth includes product-level fields (item name, item price in USD, order date) and invoice fields (payment status, payment due date), with a configurable per-consumer receipt-frequency threshold of 1-5. The licensable asset is inbox-parsed, structured, item-level proof of actual purchase — an attested transaction signal that ad panels and survey panels can only infer.