Yahooinc

Yahoo (Yahoo DSP — Mail Purchase-Receipt audiences) — Receipt-derived purchase-intent corpus parsed from consumer e-mail inboxes: structured purchase-confirmation records extracted from Yahoo Mail, classified into nine event types (FLIGHT, CAR, HOTEL, MOVIE_TICKETS, LIVE_EVENTS, INVOICES, PRODUCTS, SOCIAL_EVENTS, STOCKS_AND_INVESTMENTS) and exposed through the DSP as anonymized audiences. Attribute depth includes product-level fields (item name, item price in USD, order date) and invoice fields (payment status, payment due date), with a configurable per-consumer receipt-frequency threshold of…

Yahooinc offers (Alternative, Sentiment, Consumer Behavior) — Receipt-scale: with hundreds of millions of mail users each receiving many transactional e-mails per year, the parsed receipt corpus is plausibly in the tens of billions of structured purchase events annually. The commercially relevant figure, however, is audience size per eventType, which the DSP reports at query time and is not published in the documentation..

Retail-media and CPG targeting on verified purchase rather than modeled propensity; demand nowcasting by product category from receipt velocity; travel-demand and pricing research from FLIGHT/HOTEL/CAR volumes; live-events and entertainment demand indices from ticket receipts; consumer credit and delinquency signal research from INVOICES payment-status/due-date fields; brokerage activity signal from STOCKS_AND_INVESTMENTS trade confirmations; ground-truth outcome labels for training purchase-propensity and churn models (receipts give the positive class for free).

The data is with 20 years of history.

Coverage spans US; Interactive Advertising & Marketing Services, Application Software; alternative, sentiment, consumer_behavior; equities.