Household-level fuel and convenience loyalty panel

Name: Household-level fuel and convenience loyalty panel: real-time enrolment events triggered at the payment terminal (every transaction becomes an identified shopper), SKU-level reward accrual and redemption tied to actual baskets, gallons and ticket size per visit, offer-level targeting decisions from the autonomous AI engine with redemption/propensity responses, and stacked-programme participation across c-store banners and major-oil brands (Chevron, BP and other named partners)
Creator: Velocity Logic Group

VELOCITY LOGIC GROUPManage supplier listing

Household-level fuel and convenience loyalty panel: real-time enrolment events triggered at the payment terminal (every transaction becomes an identified shopper), SKU-level reward accrual and redemption tied to actual baskets, gallons and ticket size per visit, offer-level targeting decisions from the autonomous AI engine with redemption/propensity responses, and stacked-programme participation across c-store banners and major-oil brands (Chevron, BP and other named partners)

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Sample

Brickroad customers

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Coverage

Universe, instruments and categories.

Industry: Oil & Gas Refining and MarketingDrug Retail
Instruments: equities
Categories: Alternative

Dataset card

Type: not stated
Format: Tabular event and transaction records (member/household ID, store, timestamp, gallons, SKU basket lines, offer shown, redemption) streamed in real time from POS/payment rails through a cloud platform, plus member profiles and computed segments/propensities as structured feature tables
Volume: Order 10^8-10^9 events over the archive (est.: millions of members × 1-3 fuel/in-store visits per month × multi-year retention, each visit carrying basket lines, offer impressions and redemption outcomes; offer-impression volume is an order of magnitude larger than redemptions)
Users: Site cites engagement with over 20M households across partner programmes; the platform's directly enrolled member base across c-store banners and oil-brand programmes is plausibly in the single-digit millions (inferred from the household-reach claim and a 12-person vendor operating through partners rather than direct-to-consumer)
History: 5 years
Update frequency: not stated
Growth: Active (current site assets dated 2025, patented Loyalty Cloud platform being marketed against legacy replacements, and a partner roster that includes payments infrastructure and major oil brands — a land-and-expand posture rather than a maintenance mode)
Launched: ~2022-2024 (est. — web assets and platform branding date to 2024-2025, and Loyalty Cloud is marketed as a modern replacement for legacy loyalty systems rather than a long-standing product)
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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