Travel Smarter

Travel Smarter — Two joined layers that are rarely held by the same owner. (1) An opt-in, unsponsored community survey panel of frequent flyers and elite status holders — 1,600-plus respondents across repeated waves (Dec 2025, n=1,595; Feb 2026, n=448), each wave asking intent questions about tier retention, churn and status-portability behaviour. (2) A structured rules panel tracking 20 loyalty programmes with 10-plus distinct status-qualification metrics normalised across them (Tier Points, MQDs, PQPs/PQFs, Premium Points), plus tracked programme changes across 2023-2025: the shift from dis…

Travel Smarter offers (Alternative, Sentiment, Reference) — Small n by survey standards but deep in structure: roughly 2,000 responses accumulated across waves against 1,600-plus unique respondents, each tied to their programme and status holder context, plus a structured rules panel covering 20 programmes across 10-plus normalised qualification metrics and a 2023-2025 change history. Value is in the panel's repeatability (the same questions re-asked in later waves produce a time series), not row count..

Loyalty churn-risk and defection modelling with a stated-intent target — rare because most loyalty data shows what members did, not what they intend to do next; tier-threshold devaluation response modelling; programme design testing (what happens to booking behaviour when a tier is tightened); alliance-share shift forecasting (the oneworld-internal switch rate is a direct measure of where defection flows); card-issuer rewards-risk provisioning; and as labelled training data for preference and choice-modelling in the travel domain.

Coverage spans US, UK, Japan, APAC; Airlines, Application Software; alternative, sentiment, reference; equities.