TMC

Brazil grey-market betting sizing and fiscal-migration study, produced under exclusive commission by a research institute and academic coordinator: estimated unlicensed share of the sector (41-51 percent), parallel-market revenue band (26-40 billion reais) and modelled annual tax-revenue loss (up to 10 billion reais), a consumer brand-recognition failure measure (78 percent of bettors cannot tell a licensed platform from an illegal one), and a fiscal simulation showing how a 15 percent deposit levy is absorbed by licensed operators only, with Colombia and Belgium used as comparator cases. Secondarily, first-party audience engagement data from the group's betting and football content estate, which is the acquisition channel through which Brazilian bettors are reached.

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Coverage

Universe, instruments and categories.

Industry: GamingPublishing
Instruments: equities
Categories: Alternative

Dataset card

Type: not stated
Format: Text research report with embedded Tabular estimates (share bands, revenue bands, tax-loss figures, survey percentages); underlying inputs are third-party survey tabulations and the commissioning party's own fiscal model.
Volume: One exclusive study per commission cycle carrying roughly six headline quantitative findings plus fiscal modelling and two country comparators, supported by third-party survey input measured on a bettor sample and the group's own content archive across football and betting verticals; the study is a discrete research artefact rather than a continuously accumulating feed.
Users: N/A as a registered-user metric for the study asset; as a media estate the group reaches a large Brazilian football and betting audience through owned channels and messaging distribution, but no subscriber or registered-user figure is published anywhere in the gathered material.
History: 2 years
Update frequency: not stated
Growth: Active - the study was delivered in February 2026 timed to a live legislative vote, indicating an active research and advocacy programme rather than a dormant archive.
Launched: ~2025-2026 for this betting research and advocacy line (study grounded in 2025 survey work and delivered February 2026, with the deposit levy it analyses approved in December 2025); the media group itself is older, with roughly 220 staff recorded, but no founding year appears in gathered material.
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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