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TMC — Brazil grey-market betting sizing and fiscal-migration study, produced under exclusive commission by a research institute and academic coordinator: estimated unlicensed share of the sector (41-51 percent), parallel-market revenue band (26-40 billion reais) and modelled annual tax-revenue loss (up to 10 billion reais), a consumer brand-recognition failure measure (78 percent of bettors cannot tell a licensed platform from an illegal one), and a fiscal simulation showing how a 15 percent deposit levy is absorbed by licensed operators only, with Colombia and Belgium used as comparator case…
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Brazil grey-market betting sizing and fiscal-migration study, produced under exclusive commission by a research institute and academic coordinator: estimated unlicensed share of the sector (41-51 percent), parallel-market revenue band (26-40 billion reais) and modelled annual tax-revenue loss (up to 10 billion reais), a consumer brand-recognition failure measure (78 percent of bettors cannot tell a licensed platform from an illegal one), and a fiscal simulation showing how a 15 percent deposit levy is absorbed by licensed operators only, with Colombia and Belgium used as comparator cases. Secondarily, first-party audience engagement data from the group's betting and football content estate, which is the acquisition channel through which Brazilian bettors are reached.
From 2 yearsCoverage Consumer Discretionary · Communication ServicesAsset class Equities
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TMC — Brazil grey-market betting sizing and fiscal-migration study, produced under exclusive commission by a research institute and academic coordinator: estimated unlicensed share of the sector (41-51 percent), parallel-market revenue band (26-40 billion reais) and modelled annual tax-revenue loss (up to 10 billion reais), a consumer brand-recognition failure measure (78 percent of bettors cannot tell a licensed platform from an illegal one), and a fiscal simulation showing how a 15 percent deposit levy is absorbed by licensed operators only, with Colombia and Belgium used as comparator case…
TMC offers (Alternative, Sentiment, Reference) — One exclusive study per commission cycle carrying roughly six headline quantitative findings plus fiscal modelling and two country comparators, supported by third-party survey input measured on a bettor sample and the group's own content archive across football and betting verticals; the study is a discrete research artefact rather than a continuously accumulating feed..
Legislative and fiscal impact assessment of betting taxation before votes; grey-market exposure modelling for licensed operators facing asymmetric compliance cost; tax-base risk estimation for government and budget analysis; consumer-confusion and brand-imitation risk work for compliance and brand protection; affiliate media-buy targeting within Brazilian betting audiences; and comparator-based regulatory design drawing on Colombia and Belgium precedent.
The data is with 2 years of history.
Coverage spans Other, US, UK; Gaming, Publishing; alternative, sentiment, reference; equities.
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