Syndicated Ghana FMCG retail audit and consumer measurement panel

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Syndicated Ghana FMCG retail audit and consumer measurement panel - a West African equivalent of a Nielsen/NIQ service. Products: sRetailIQ (Retail Audit Index, monthly data since January 2022 across 70+ segments and categories), Retail Store Observations (RSO), sConsumerIQ (consumer measurement) and sConsultancyIQ (bespoke research). Collection exceeds 100,000 data lines per month across all 16 Ghanaian regions and multiple channel formats including Modern Trade and Petrol Marts. Measured content: shelf prices, availability and stock, brand coverage and distribution, market share, and route-to-market performance. Also publishes absolute market sizing - Ghanaian consumers spent between GHS 114bn (about US$8.5bn) and GHS 139.1bn (about US$10.3bn) on FMCG in January to June 2025, up 43 percent in cedis and 53 percent in dollars year on year, split Food 59 percent, Non-Alcoholic Beverage 15 percent, Alcoholic Beverage 13 percent, Non-Food 13 percent, with 40+ manufacturers and suppliers taking over 75 percent of value sales.