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SumsureIQ (sumsureiq.com) - Ghana market research and FMCG measurement house, tagline 'The IQ behind the data' — Syndicated Ghana FMCG retail audit and consumer measurement panel - a West African equivalent of a Nielsen/NIQ service. Products: sRetailIQ (Retail Audit Index, monthly data since January 2022 across 70+ segments and categories), Retail Store Observations (RSO), sConsumerIQ (consumer measurement) and sConsultancyIQ (bespoke research). Collection exceeds 100,000 data lines per month across all 16 Ghanaian regions and multiple channel formats including Modern Trade and Petrol Marts. …
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Syndicated Ghana FMCG retail audit and consumer measurement panel - a West African equivalent of a Nielsen/NIQ service. Products: sRetailIQ (Retail Audit Index, monthly data since January 2022 across 70+ segments and categories), Retail Store Observations (RSO), sConsumerIQ (consumer measurement) and sConsultancyIQ (bespoke research). Collection exceeds 100,000 data lines per month across all 16 Ghanaian regions and multiple channel formats including Modern Trade and Petrol Marts. Measured content: shelf prices, availability and stock, brand coverage and distribution, market share, and route-to-market performance. Also publishes absolute market sizing - Ghanaian consumers spent between GHS 114bn (about US$8.5bn) and GHS 139.1bn (about US$10.3bn) on FMCG in January to June 2025, up 43 percent in cedis and 53 percent in dollars year on year, split Food 59 percent, Non-Alcoholic Beverage 15 percent, Alcoholic Beverage 13 percent, Non-Food 13 percent, with 40+ manufacturers and suppliers taking over 75 percent of value sales.
Scale Stated by the operator: over 100From 4 yearsCoverage Industrials
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SumsureIQ (sumsureiq.com) - Ghana market research and FMCG measurement house, tagline 'The IQ behind the data' — Syndicated Ghana FMCG retail audit and consumer measurement panel - a West African equivalent of a Nielsen/NIQ service. Products: sRetailIQ (Retail Audit Index, monthly data since January 2022 across 70+ segments and categories), Retail Store Observations (RSO), sConsumerIQ (consumer measurement) and sConsultancyIQ (bespoke research). Collection exceeds 100,000 data lines per month across all 16 Ghanaian regions and multiple channel formats including Modern Trade and Petrol Marts. …
Sumsureiq offers (Alternative, Price, Fundamental, Geospatial, Supply Chain) — Stated by the operator: over 100,000 data lines collected monthly across 16 regions and 70+ categories. That is roughly 1.2 million data lines per year, and since collection began in January 2022 the accumulated panel plausibly holds 5 to 6 million store-level data lines to date..
FMCG market share and category growth measurement for manufacturers and investors active in Ghana; retail price index construction from observed shelf prices that lead or challenge official CPI on food and household goods; distribution and route-to-market optimisation using presence and absence labels; pricing and private-label strategy from shelf-price comparison across channel formats; frontier-market consumer-demand nowcasting for funds (a 53 percent USD year-on-year growth reading is a hard macro signal); training demand-forecasting and last-mile distribution models in a market where almost no panel data exists; and retail-structure analysis as modern trade and petrol-mart formats expand.
The data is with 4 years of history.
Coverage spans Other, UK, Europe; Research & Security Services; alternative, price, fundamental, geospatial, supply_chain; equities.
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