Unified three-tier beverage alcohol movement data

Unified three-tier beverage alcohol movement data: automated ingestion and normalisation of distributor data exports (VIP / Vermont Information Processing depletions, Southern Glazer's Encompass, ERP/NetSuite shipments) joined to retailer scanned-sales data, producing a modelled cross-distributor panel of shipments, depletions, retailer scans, distributor warehouse inventory, mandated store lists, last-buy and out-of-stock status at account and SKU level. The genuinely scarce derived asset is the cross-distributor schema-alignment and SKU/retailer identifier mapping layer, plus a published retailer velocity benchmark set by channel and category that Shopra built because no such benchmark existed.

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Coverage

Universe, instruments and categories.

Industry: Application SoftwareBrewers
Instruments: equities
Categories: Alternative

Dataset card

Type: not stated
Format: Tabular — modelled relational warehouse layer exposed through API endpoints and a Model Context Protocol (MCP) server for AI-assistant access; natural-language query plus automated month-end report generation on top
Volume: Per brand client: monthly-to-daily depletion, shipment and scan records spanning that brand's distributor network — typically 10^5 to 10^7 account-SKU-month rows depending on distributor breadth (the blog's benchmark framing of 'Top 10 US beverage distributors' and 50+ location chains implies national footprints). Aggregated across the client book plus the published velocity benchmark set, order of 10^8 rows lifetime. The mapping table linking SKU to distributor codes to retailer UPCs across banners is comparatively small but far scarcer.
Users: N/A as a consumer metric — B2B platform for beverage alcohol brands and distributors. Client base bounded at roughly tens of brand and distributor accounts (inferred from a 3-person company selling a hands-on implementation with a 30-day pilot, not self-serve signup); exact count not disclosed.
History: 2 years
Update frequency: not stated
Growth: Active and early — a dense, continuous publishing cadence through 2026 (roughly monthly or more frequent bylined posts from January to June 2026), a live product with an MCP server feature that is current-generation tooling, and an active free 30-day pilot acquisition motion.
Launched: ~2024-2025 — the site's asset CDN paths are dated 2025 and the brand presents a single converged platform rather than a legacy product line; company is a 3-person Denver start-up with no disclosed funding history.
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

supplier index read from their site