Unified three-tier beverage alcohol movement data

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Unified three-tier beverage alcohol movement data: automated ingestion and normalisation of distributor data exports (VIP / Vermont Information Processing depletions, Southern Glazer's Encompass, ERP/NetSuite shipments) joined to retailer scanned-sales data, producing a modelled cross-distributor panel of shipments, depletions, retailer scans, distributor warehouse inventory, mandated store lists, last-buy and out-of-stock status at account and SKU level. The genuinely scarce derived asset is the cross-distributor schema-alignment and SKU/retailer identifier mapping layer, plus a published retailer velocity benchmark set by channel and category that Shopra built because no such benchmark existed.