- Type
- not stated
- Format
- Tabular metrics and index scores (search volumes, index values, sponsorship counts) plus Text and Multimodal social-listening corpus (social posts and creator content captured for mention and sentiment classification)
- Volume
- May 2026 alone recorded 18,358,871 active betting searches in Brazil (~425 per minute) with five years of comparative trend history across four countries, a coded census of 40 master sponsorship slots across three broadcasters, and a social conversation window of roughly one month in which 1.7 percent of monitored posts mentioned betting (order of hundreds of thousands to millions of posts at agency listening scale)
- Users
- N/A - B2B agency service producing proprietary studies, not a registered-user platform; scale is 240+ professionals across Brazil, Europe and North America with client squads rather than registered accounts
- History
- 5 years
- Update frequency
- not stated
- Growth
- Active (proprietary index published October 2026, five-year trend series maintained, agency hiring and operating at 240+ staff across three continents)
- Launched
- ~2010-2015 for the agency's analytics practice; this specific betting saturation index debuted ~2026 (first edition measuring the post-regulation World Cup cycle)
- Delivery
- not stated
- Entity mapping
- not stated
- Sample
- not stated
- Point-in-time
- not stated
- Licence
- not stated