Macfor

Macfor — Brazil betting-market demand and advertising-saturation panel: monthly search-demand volumes for betting terms benchmarked across Brazil, UK, Portugal and Spain; a weighted brand saturation index scored per operator across broadcast sponsorship, platform reach, creator/ambassador capillarity and social sensitivity; social-listening mention and sentiment counts; and a coded census of sponsorship inventory by category across official broadcasters.. Mid-size data-driven agency: 240+ professionals across Brazil, Europe and North America, Google Premier Partner status (top 3 percent of Go…

Macfor offers (Alternative, Sentiment) — May 2026 alone recorded 18,358,871 active betting searches in Brazil (~425 per minute) with five years of comparative trend history across four countries, a coded census of 40 master sponsorship slots across three broadcasters, and a social conversation window of roughly one month in which 1.7 percent of monitored posts mentioned betting (order of hundreds of thousands to millions of posts at agency listening scale).

Betting operator media-investment and sponsorship pricing decisions; category saturation and advertising-clutter measurement; brand share-of-voice tracking versus competitors; sports-event demand forecasting for operators and media buyers; consumer-attitude monitoring for responsible-gambling and policy work; LatAm market-entry sizing for international operators.

The data is with 5 years of history.

Coverage spans Other, US; Advertising; alternative, sentiment; equities.