- Type
- not stated
- Format
- Multimodal — verbatim conversational text (GenAI dialogues), impression-level ad/organic content records, URL and domain event streams, numeric per-app daily duration series, coupon catalogue plus activation events, itemised receipt line items with prices, and structured survey demographics; all relationally joined on a participant key
- Volume
- Per month across 3,000 participants (March 2026, as published): 11,654 GenAI conversations, 628,000+ website URLs visited, 287,000+ digital coupons available in retailer apps, 153,000+ receipt line items — plus daily per-app usage duration for every participant and continuous ad/organic content impressions. That annualises to roughly 1.5-2.5M panel-month data points across dimensions, with the GenAI conversation text being the densest and rarest component.
- Users
- 3,000 panel participants in Germany, of which 1,500 form an online-representative sub-panel — stated explicitly. These are consented, recruited panel members (via Bilendi, Horizoom, Trend Research), not app installs.
- History
- 3 years
- Update frequency
- not stated
- Growth
- Active — publishing current-month measured statistics (March 2026) from its own panel and producing explanatory thought-leadership content, which is the behaviour of a panel being actively operated and marketed rather than one in wind-down
- Launched
- ~2020-2023 (est.) — a Bonn-based GmbH with a 16-person headcount, only ~160K disclosed funding, and a business-record identifier issued in early 2020; the panel itself reports established monthly volumes, so it predates the current GenAI-logging feature set
- Delivery
- not stated
- Entity mapping
- not stated
- Sample
- not stated
- Point-in-time
- not stated
- Licence
- not stated