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Murmuras GmbH — Consented longitudinal mobile consumer-journey panel (Germany): seven passive data dimensions captured per participant and joined on a common user ID — full GenAI conversations (ChatGPT, Gemini, Google AI Mode), social media ads and organic content impressions (Facebook, TikTok, Pinterest, YouTube, Instagram, LinkedIn), visited domains/URLs, daily per-app usage duration, activated digital coupons from retailer apps (Lidl Plus, Mein dm, EDEKA), itemised digital receipt line items with prices, and survey-derived sociodemographics.. Small but structurally unique. Absolute scale i…
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Consented longitudinal mobile consumer-journey panel (Germany): seven passive data dimensions captured per participant and joined on a common user ID — full GenAI conversations (ChatGPT, Gemini, Google AI Mode), social media ads and organic content impressions (Facebook, TikTok, Pinterest, YouTube, Instagram, LinkedIn), visited domains/URLs, daily per-app usage duration, activated digital coupons from retailer apps (Lidl Plus, Mein dm, EDEKA), itemised digital receipt line items with prices, and survey-derived sociodemographics.
Scale Per month across 3From 3 yearsCoverage Industrials · Communication Services
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Murmuras GmbH — Consented longitudinal mobile consumer-journey panel (Germany): seven passive data dimensions captured per participant and joined on a common user ID — full GenAI conversations (ChatGPT, Gemini, Google AI Mode), social media ads and organic content impressions (Facebook, TikTok, Pinterest, YouTube, Instagram, LinkedIn), visited domains/URLs, daily per-app usage duration, activated digital coupons from retailer apps (Lidl Plus, Mein dm, EDEKA), itemised digital receipt line items with prices, and survey-derived sociodemographics.. Small but structurally unique. Absolute scale i…
Murmuras GmbH offers (Alternative, Sentiment, ESG) — Per month across 3,000 participants (March 2026, as published): 11,654 GenAI conversations, 628,000+ website URLs visited, 287,000+ digital coupons available in retailer apps, 153,000+ receipt line items — plus daily per-app usage duration for every participant and continuous ad/organic content impressions. That annualises to roughly 1.5-2.5M panel-month data points across dimensions, with the GenAI conversation text being the densest and rarest component..
AI-recommendation influence measurement and 'generative engine optimisation' (which brands surface in AI answers and whether recommendations drive purchases); advertising attribution with true purchase outcomes rather than clicks; media-mix and attention-share modelling from measured app time; promotion and price-sensitivity research from coupon plus receipt price data; retail media measurement; and — highest value, hardest to replicate — a consent-aligned corpus of real GenAI conversations with linked downstream purchase outcomes for training or evaluating AI shopping assistants.
The data is with 3 years of history.
Coverage spans US, Europe; Research & Consulting Services, Internet Content & Information; alternative, sentiment, ESG; equities.
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