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/Index/MediaAlpha/MediaAlpha
M

MediaAlpha

MEDIAALPHAA5 · direct accessManage supplier listing

two-sided programmatic real-time-bidding marketplace for insurance customer acquisition (clicks, calls and leads rather than a licensed dataset), routing 12M consumer referrals per month / 141M per year between 700+ demand partners and 350+ supply partners, on $2B+ of annual platform spend

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Coverage

Universe, instruments and categories.

Industry
Property & Casualty InsuranceLife & Health Insurance
Categories
programmatic customer-acquisition marketplace for insurance leads, clicks and calls
Regions
US
Sample tickers
PGRALLEVERMAXLMND
Dataset card
Type
not stated
Format
Not a licensed dataset — a real-time bidding marketplace that delivers clicks, calls and leads as transactions. Advertisers "bid in real time, informed by granular performance signals and AI-driven insights" and "every click is priced dynamically based on live data"; buyers get "granular visibility into every transaction" and can take a "fully managed option, custom integrations"
Volume
141M consumer referrals annually (12M per month; about page states 140M+ annually); 1M+ agent leads per month; $2B+ annual platform spend (2025)
Users
700+ demand partners and 350+ supply partners (about page: 1,200+ active partners)
History
not stated
Update frequency
real time ("real-time bidding" and "real-time reporting"; "every click is priced dynamically based on live data")
Growth
not stated
Launched
not stated
Delivery
not stated
Entity mapping
not stated
Sample
Sample on request
Point-in-time
not stated
Licence
not stated

supplier index read from their site

MediaAlpha has not added their own details yet. Not yet on file:

  • Dataset
  • Data dictionary
  • Coverage
  • Provenance
  • Rights & data handling