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MediaAlpha

MEDIAALPHA.COMManage supplier listing

Operates a programmatic customer-acquisition marketplace for the insurance industry, selling high-intent insurance shopper leads/clicks/calls with targeting across 40+ consumer attributes to advertisers, publishers, and agents.

Datasets

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two-sided programmatic real-time-bidding marketplace for insurance customer acquisition (clicks, calls and leads rather than a licensed dataset), routing 12M consumer referrals per month / 141M per year between 700+ demand partners and 350+ supply partners, on $2B+ of annual platform spend

Scale 141M consumer referrals annually (12M per monthCoverage FinancialsTickers PGR · ALL · EVER

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What buyers ask about MediaAlpha, answered from this page.

What does MediaAlpha do?

Operates a programmatic customer-acquisition marketplace for the insurance industry, selling high-intent insurance shopper leads/clicks/calls with targeting across 40+ consumer attributes to advertisers, publishers, and agents.

What data does MediaAlpha offer?

MediaAlpha offers (programmatic customer-acquisition marketplace for insurance leads, clicks and calls) — 141M consumer referrals annually (12M per month; about page states 140M+ annually); 1M+ agent leads per month; $2B+ annual platform spend (2025).

What does MediaAlpha cover?

Coverage spans US; Financials.

How do I get a sample from MediaAlpha?

The supplier's own access route is a contact form. Request a sample through Brickroad to start.

MediaAlpha has not added their own details yet. Not yet on file:

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