Two joined mall-side feeds that almost never coexist elsewhere:

Name: Two joined mall-side feeds that almost never coexist elsewhere: (1) automatic POS uploads from connected tenants delivering hourly sales broken down to every item on each bill, and (2) people-counting / behavioural data spanning mall entrance to tenant point of sale — footfall, visitor distribution, zone and floor hotspots, visitor-to-tenant conversion, loyalty, visit duration and cross-tenant journeys. The join of item-level tenant sales with matched footfall per centre is the scarce asset.
Creator: MallSense

MALLSENSEManage supplier listing

Two joined mall-side feeds that almost never coexist elsewhere: (1) automatic POS uploads from connected tenants delivering hourly sales broken down to every item on each bill, and (2) people-counting / behavioural data spanning mall entrance to tenant point of sale — footfall, visitor distribution, zone and floor hotspots, visitor-to-tenant conversion, loyalty, visit duration and cross-tenant journeys. The join of item-level tenant sales with matched footfall per centre is the scarce asset.

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Brickroad customers

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Coverage

Universe, instruments and categories.

Industry: Financial Exchanges & DataApplication Software
Instruments: equities
Categories: Alternative

Dataset card

Type: not stated
Format: Tabular: hourly sales transactions at line-item grain (tenant, centre, timestamp, SKU/category, value) joined to 15-minute footfall series per entrance/zone/floor, plus converted visitor-journey and conversion tables; delivered via the hosted decision-support platform with export/API access
Volume: High-density and long-running: 16k tenants x ~10 trading hours x 360 days implies tens of millions of hourly item-level sales records annually (bill-line depth), on top of 18k sensors producing ~1M footfall observations per trading day at 15-minute granularity
Users: 16,000 connected tenants and 18,000 deployed sensors across 9.5M sq m of GLA under management (figures stated on the site); platform seats are landlord/asset-management users rather than registered consumers
History: 5 years
Update frequency: not stated
Growth: Active — current AI-algorithm positioning with patented technology claims and an operating footprint still expanding across the GCC and international mall portfolios; small team (9 employees) suggests growth via portfolio wins rather than headcount
Launched: ~2017-2019 (positioned as created by mall and asset managers with an already-international patent filing by the time of the current site; Tilda-built marketing site predates 2022)
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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