Two joined mall-side feeds that almost never coexist elsewhere:

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Two joined mall-side feeds that almost never coexist elsewhere: (1) automatic POS uploads from connected tenants delivering hourly sales broken down to every item on each bill, and (2) people-counting / behavioural data spanning mall entrance to tenant point of sale — footfall, visitor distribution, zone and floor hotspots, visitor-to-tenant conversion, loyalty, visit duration and cross-tenant journeys. The join of item-level tenant sales with matched footfall per centre is the scarce asset.