Two layered assets

Two layered assets. (1) A curated OEM incentive/program corpus — current lease programs, finance (APR) rates and customer-cash offers for 20+ makes, resolved per store and matched to specific VINs, maintained continuously by an internal 'Inventory Link' engine. (2) The far more interesting byproduct: the platform puts the same offer in front of the shopper on a public brand offer page and in front of the salesperson in the CRM deal view, and every shopper interaction is captured as a lead with the specific offer card AND the specific vehicle attached. That yields offer-level response data — which incentive type (lease card vs rate card vs cash card) generated the lead, on which make/model, at which store — plus the penciled deal worksheets built from that offer. Incentive-to-lead conversion by offer type is a label set that almost no other source holds.

Open buyer room →

Sample

Brickroad customers

Sample this dataset before you buy it.

Your sourcing agent asks LeadLocate and files the sample in your catalog — private to you.

Start 7-day trialNothing is charged until the trial ends.

Coverage

Universe, instruments and categories.

Industry: Application SoftwareAutomotive Retail
Instruments: equities
Categories: AlternativePriceReferenceSentiment
Regions: US
Sample tickers: FGMSTLATMHMCKMXANLADGPI

Dataset card

Type: not stated
Format: Tabular — program records (make, program type, lease terms, APR, customer cash) joined to VIN and store; shopper-side offer-page events and lead records, plus desking worksheets, all synchronised into the CRM. Delivered inside a SaaS subscription rather than as a standalone feed.
Volume: Not published. Bounded by scope: OEM programs for 20+ makes, resolved per store and per VIN, plus one lead record per shopper offer interaction and one worksheet per penciled deal. For a ~23-person vendor this implies hundreds of subscribing stores rather than tens of thousands, so the response dataset is narrow but unusually richly labelled. Request further research on store count and monthly lead volume.
Users: N/A — dealer-facing SaaS with a small professional user base (salespeople, desk managers) rather than a registered-user data asset. Corporate record shows roughly 23 employees at the vendor; user count tracks dealership subscriptions. Request further research on subscribing store count.
History: not stated
Update frequency: not stated
Growth: Active — actively marketing a fully built product surface (CRM, desking, inventory feed, offer pages, incentive engine) with detailed operational copy, indicating current selling and development rather than a maintenance archive
Launched: Est. 2018-2022 for the platform (company record and ~23-person team indicate an established but not long-lived SME; the module set — CRM, desking, inventory link, offer pages — represents multi-year build-out rather than a fresh launch). No founding date or 'since' copy on the page. Request further research on earliest archived product page.
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

supplier index read from their site

LeadLocate has not added their own details yet. Not yet on file:

Dataset
Data dictionary
Coverage
Provenance
Rights & data handling