Two layered assets

LEADLOCATEbuyer room · privateManage buyer room

Two layered assets. (1) A curated OEM incentive/program corpus — current lease programs, finance (APR) rates and customer-cash offers for 20+ makes, resolved per store and matched to specific VINs, maintained continuously by an internal 'Inventory Link' engine. (2) The far more interesting byproduct: the platform puts the same offer in front of the shopper on a public brand offer page and in front of the salesperson in the CRM deal view, and every shopper interaction is captured as a lead with the specific offer card AND the specific vehicle attached. That yields offer-level response data — which incentive type (lease card vs rate card vs cash card) generated the lead, on which make/model, at which store — plus the penciled deal worksheets built from that offer. Incentive-to-lead conversion by offer type is a label set that almost no other source holds.