Household purchase panels

Name: Household purchase panels (FMCG): matched household-level scanner and e-receipt capture of grocery and consumer-goods purchases across every retail channel — supermarkets, convenience, discounters, e-commerce and out-of-home — linked to shopper demographics, purchase occasion, price/promotion paid, pack size, brand and retailer, plus paired retail-side market-share measurement
Creator: Kantar

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Household purchase panels (FMCG): matched household-level scanner and e-receipt capture of grocery and consumer-goods purchases across every retail channel — supermarkets, convenience, discounters, e-commerce and out-of-home — linked to shopper demographics, purchase occasion, price/promotion paid, pack size, brand and retailer, plus paired retail-side market-share measurement

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Coverage

Universe, instruments and categories.

Industry: Marketing ServicesResearch & Consulting Services
Instruments: equities
Categories

Dataset card

Type: not stated
Format: Tabular — household × item × week transaction files, panel weights, retailer/brand/category aggregates; delivered as licensed panel extracts, dashboards and bespoke cuts
Volume: Billions of item-level purchase observations per year: hundreds of thousands of households × multiple shopping trips per week × tens of basket items, barcode-resolved, spanning most consumer-goods categories and all retail channels, held continuously since the late 1980s in the longest-running markets
Users: Panel households rather than registered users: est. hundreds of thousands of participating households per major country and several million globally across the panel franchise (inferred from its positioning as the largest consumer panels globally across many markets); the vendor does not publish a single consolidated household count
History: 40 years
Update frequency: not stated
Growth: Mature with active modernisation — the core retail-audit and household-panel franchise is long-established (group revenue band ~$2.5bn, ~25,000 staff, parent group ownership following a merger/acquisition event), and the current estate is being extended with digital/ecommerce and media-measurement panels alongside a data-marketplace route to market
Launched: Retail-audit and household-panel lineage traces to the mid-1980s (1983-1987 across markets); consolidated as Kantar from 1993 when the research and consulting arms were brought together
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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