Kantar

Kantar Group (Consumer Division — Worldpanel / consumer panels) — Household purchase panels (FMCG): matched household-level scanner and e-receipt capture of grocery and consumer-goods purchases across every retail channel — supermarkets, convenience, discounters, e-commerce and out-of-home — linked to shopper demographics, purchase occasion, price/promotion paid, pack size, brand and retailer, plus paired retail-side market-share measurement. Category-defining scale: the reference household purchase panel in most major markets, multi-million global participating households, decades of continu…

Kantar offers (Alternative, Fundamental, Sentiment) — Billions of item-level purchase observations per year: hundreds of thousands of households × multiple shopping trips per week × tens of basket items, barcode-resolved, spanning most consumer-goods categories and all retail channels, held continuously since the late 1980s in the longest-running markets.

Brand penetration/growth-driver diagnostics; media-and-trade investment mix modelling; price and promotion optimisation; retailer category management and planogram decisions; new-product trial and forecast models; consumer-demand alpha for listed food, beverage, household-products and retail names; inflation-basket and trading-down analysis; training consumer-behaviour simulation and agent-based models

The data is with 40 years of history.

Coverage spans UK, US, APAC, Europe; Marketing Services, Research & Consulting Services; alternative, fundamental, sentiment; equities.

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