Household purchase panels

KANTARbuyer room · privateManage buyer room

Household purchase panels (FMCG): matched household-level scanner and e-receipt capture of grocery and consumer-goods purchases across every retail channel — supermarkets, convenience, discounters, e-commerce and out-of-home — linked to shopper demographics, purchase occasion, price/promotion paid, pack size, brand and retailer, plus paired retail-side market-share measurement