Consented, authenticated consumer purchase panel at item/SKU level

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Consented, authenticated consumer purchase panel at item/SKU level: order history pulled directly from linked retailer accounts (Amazon, Walmart, Target, Kroger, Instacart, DoorDash, Starbucks and others) plus parsed email receipts from any merchant. Each panel member contributes 2+ years of backfilled order history at linking, then new purchases flow in automatically. Output is line-item SKU detail with derived platform signals (GMV, SKU velocity, order frequency), explicitly sourced from authenticated retailer links rather than modelled estimates. Adjacent data types in the same product family include credit/debit card purchases and photographed physical receipts, plus order-triggered follow-on survey questions

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Brickroad customers

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Coverage

Universe, instruments and categories.

Industry: Packaged Foods & MeatsInternet & Direct Marketing Retail
Instruments: equities
Categories: AlternativeConsumer SpendingSentiment
Regions: US
Sample tickers: WMTKRTPGCLMDLZHSYCOSTDGPOSTSJM

Dataset card

Type: not stated
Format: Tabular — structured order and line-item records from retailer account links and parsed receipt emails, joined to derived platform metrics, delivered through the vendor's analytics platform and report products; no public file or API schema is documented on the page
Volume: Request further research — volume is not published, though the 2+ year backfill per member means each new panel member contributes a large historical block immediately, so the corpus compounds faster than a forward-only panel. Request total line-item count, distinct SKUs resolved, orders per member per month, and retailer coverage list
Users: Request further research — the page documents the data mechanics but publishes no panel size, which is the single most important figure for this source. A 280-person, venture-funded operation with roughly $28.4M revenue implies a substantial panel, plausibly in the low hundreds of thousands of consented US consumers, but this must be confirmed rather than assumed before any statistical viability assessment
History: 2 years
Update frequency: not stated
Growth: Active and well-funded — a $32M funding announcement carried site-wide, 280 staff, roughly $28.4M revenue on the corporate record, a broad and current use-case and industry solution taxonomy, and an expanding set of data types (e-receipts, card purchases, physical receipts)
Launched: ~2021 (corporate record registered mid-2021, venture stage with roughly $29.6M raised and 280 staff built since — consistent with a 2021 founding and launch)
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

supplier index read from their site

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