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Pogo — Consented, authenticated consumer purchase panel at item/SKU level: order history pulled directly from linked retailer accounts (Amazon, Walmart, Target, Kroger, Instacart, DoorDash, Starbucks and others) plus parsed email receipts from any merchant. Each panel member contributes 2+ years of backfilled order history at linking, then new purchases flow in automatically. Output is line-item SKU detail with derived platform signals (GMV, SKU velocity, order frequency), explicitly sourced from authenticated retailer links rather than modelled estimates. Adjacent data types in the same prod…
Datasets
1Consented, authenticated consumer purchase panel at item/SKU level: order history pulled directly from linked retailer accounts (Amazon, Walmart, Target, Kroger, Instacart, DoorDash, Starbucks and others) plus parsed email receipts from any merchant. Each panel member contributes 2+ years of backfilled order history at linking, then new purchases flow in automatically. Output is line-item SKU detail with derived platform signals (GMV, SKU velocity, order frequency), explicitly sourced from authenticated retailer links rather than modelled estimates. Adjacent data types in the same product family include credit/debit card purchases and photographed physical receipts, plus order-triggered follow-on survey questions
Scale Request further researchFrom 2 yearsCoverage Consumer Staples · Consumer Discretionary
Sample, licence terms, pricing and eval results when Pogo publishes them. Until then, discover alternatives today with a 7-day trial.
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What buyers ask about Pogo, answered from this page.
What does Pogo do?
Pogo — Consented, authenticated consumer purchase panel at item/SKU level: order history pulled directly from linked retailer accounts (Amazon, Walmart, Target, Kroger, Instacart, DoorDash, Starbucks and others) plus parsed email receipts from any merchant. Each panel member contributes 2+ years of backfilled order history at linking, then new purchases flow in automatically. Output is line-item SKU detail with derived platform signals (GMV, SKU velocity, order frequency), explicitly sourced from authenticated retailer links rather than modelled estimates. Adjacent data types in the same prod…
What data does Pogo offer?
Pogo offers (Alternative, Consumer Spending, Sentiment) — Request further research — volume is not published, though the 2+ year backfill per member means each new panel member contributes a large historical block immediately, so the corpus compounds faster than a forward-only panel. Request total line-item count, distinct SKUs resolved, orders per member per month, and retailer coverage list.
What is Pogo's data used for?
CPG share-of-wallet and brand-switching tracking with verified purchases; new-product launch tracking and SKU velocity measurement in the wild; path-to-purchase and cross-channel journey modelling (online versus offline substitution); churn and win-back detection from actual repeat-purchase intervals; category trend and basket-composition analysis; retail and e-commerce demand estimation for named public retailers; ground-truth labelling for consumer demand and recommendation models; validation of self-reported survey panels against real receipts
How is Pogo's data delivered?
The data is with 2 years of history.
What does Pogo cover?
Coverage spans US; Packaged Foods & Meats, Internet & Direct Marketing Retail; alternative, consumer_spending, sentiment; equities.
How do I get a sample from Pogo?
The supplier's own access route is a contact form. Request a sample through Brickroad to start.
Pogo has not added their own details yet. Not yet on file:
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