Homeowner

Homeowner intent-and-attribute graph covering nearly every US property, combining three strata: (1) first-party BEHAVIOURAL events from its consumer home-management hub - logins, checking home value, viewing mortgage rates, planning a remodel; (2) physical-world movement signals - homeowners visiting homes listed for sale via geo-fencing; and (3) derived market/attribute layers - ownership, value and equity estimates, mortgage balance/rate/refinance spread, property taxes, hundreds of physical characteristics, remodel upside and ROI recommendations. Latent asset is the behavioural + geo-fenced visit layer joined to the attribute graph: intent signals before any public record exists.

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Coverage

Universe, instruments and categories.

Industry: Real Estate Management & DevelopmentMortgage REITs
Instruments: equitiesfixed_incomemortgage_backed_securities

Dataset card

Type: not stated
Format: Tabular/event - delivered via CRM integration and notification streams plus database enrichment records; no public API, file feed or open endpoint
Volume: 'Nearly every property in the US' - on the order of 100M+ property records carrying hundreds of physical characteristics plus value, equity, mortgage and tax layers. Event strata updated daily (engagement, home shopping), weekly (ownership, sale/purchase/move), monthly (values, mortgages, taxes, propensity, permits). Est. tens of billions of attribute values and billions of annual event observations - multi-terabyte scale.
Users: N/A for the B2B product - enterprise/CRM-facing with no public signup count. The consumer hub user base that generates the behavioural layer is not disclosed; Request further research on tenant count and hub user count, which set the true behavioural coverage
History: not stated
Update frequency: not stated
Growth: Active - new signal in flight (building-permit monitoring marked 'Coming soon'), premium services being layered onto existing feeds (home shopping, homeowner contact details, select-market listing alerts), CRM sync supported, and site content refreshed in 2026; company recorded at ~51 employees in Austin
Launched: est. 2020-2022 (no launch date on the page; provider company record and the company's Austin venture profile place founding/launch in the early 2020s, with the Pro data platform added afterwards)
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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