Two layers, only one of them genuinely licensable

FULLPATHbuyer room · privateManage buyer room

Two layers, only one of them genuinely licensable. (1) The visible layer: OEM Offers feeds ingested daily directly from selected automotive brands, geo-filtered to the dealership ZIP and cross-checked against that store's live inventory so only regionally relevant, honouable offers surface — plus a per-dealership offers module where OEM and dealer offers are compared on terms (lower lease payment, shorter finance term). This layer is redistributed brand-supplied data, not an owned asset. (2) The owned layer, and the real target: because those offers are deployed as live marketing creative across email, SMS, paid ads, a website engagement widget and the CRM, every campaign records which offer was shown to which consumer segment (in-market, returning, non-buyer, lease/finance-renewal cohort) at which ZIP for which brand, and what that consumer did next. That is a longitudinal offer-to-response dataset for automotive purchase consideration, with lease-maturity cohorts attached.