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Fullpath (Cox Automotive) — Two layers, only one of them genuinely licensable. (1) The visible layer: OEM Offers feeds ingested daily directly from selected automotive brands, geo-filtered to the dealership ZIP and cross-checked against that store's live inventory so only regionally relevant, honouable offers surface — plus a per-dealership offers module where OEM and dealer offers are compared on terms (lower lease payment, shorter finance term). This layer is redistributed brand-supplied data, not an owned asset. (2) The owned layer, and the real target: because those offers are deployed as…
Datasets
1Two layers, only one of them genuinely licensable. (1) The visible layer: OEM Offers feeds ingested daily directly from selected automotive brands, geo-filtered to the dealership ZIP and cross-checked against that store's live inventory so only regionally relevant, honouable offers surface — plus a per-dealership offers module where OEM and dealer offers are compared on terms (lower lease payment, shorter finance term). This layer is redistributed brand-supplied data, not an owned asset. (2) The owned layer, and the real target: because those offers are deployed as live marketing creative across email, SMS, paid ads, a website engagement widget and the CRM, every campaign records which offer was shown to which consumer segment (in-market, returning, non-buyer, lease/finance-renewal cohort) at which ZIP for which brand, and what that consumer did next. That is a longitudinal offer-to-response dataset for automotive purchase consideration, with lease-maturity cohorts attached.
From 8 yearsCoverage Communication Services · Information TechnologyAsset class Equities
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What buyers ask about Fullpath, answered from this page.
What does Fullpath do?
Fullpath (Cox Automotive) — Two layers, only one of them genuinely licensable. (1) The visible layer: OEM Offers feeds ingested daily directly from selected automotive brands, geo-filtered to the dealership ZIP and cross-checked against that store's live inventory so only regionally relevant, honouable offers surface — plus a per-dealership offers module where OEM and dealer offers are compared on terms (lower lease payment, shorter finance term). This layer is redistributed brand-supplied data, not an owned asset. (2) The owned layer, and the real target: because those offers are deployed as…
What data does Fullpath offer?
Fullpath offers (Alternative, Price, Sentiment, Reference) — Not published. Bounded by the described mechanics: daily OEM offer feeds for a subset of brands, geo-resolved to ZIP and matched to inventory, applied across campaigns at every subscribing dealership — implying large consumer-contact volumes, since this is a messaging platform whose business is sending volume. But the OEM-brand subset is explicitly 'selected brands', so the offer coverage is partial rather than full-market. Request further research on dealership count, monthly message volume and which brands are covered..
What is Fullpath's data used for?
Marketing-response and offer-creative optimisation models (which incentive structure drives consideration, not just which is cheaper); lease-maturity and contract-renewal cohort modelling — a genuinely scarce population for predicting upcoming replacement demand; local automotive demand-timing nowcasts from ZIP-level engagement; dealer-level marketing-effectiveness benchmarking; training ranking models for automotive offer and ad creative; and validating elasticity assumptions with observed consumer response to real published offers.
How is Fullpath's data delivered?
The data is with 8 years of history.
What does Fullpath cover?
Coverage spans US; Marketing Services, Application Software; alternative, price, sentiment, reference; equities.
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