Data Purl

Data Purl — Weekly point-in-time eCommerce SKU-level price and assortment panel: price, discount depth, availability/range status and promotion events for 100M+ SKUs across 400+ online retailers in the US, Europe and Asia, with every brand resolved to its owner company and mapped into a single ~4,000-node category tree, and 1,900+ listed companies linked to tickers. History stated back to 2013.. Boutique/niche provider: 4 employees, bootstrapped or angel-scale (no funding on record), with enterprise-grade coverage claims — 400+ retailers, 100M+ SKUs, 4,000 categories, 1,900+ mapped tickers, h…

Data Purl offers (Alternative, Price, Sentiment, Fundamental) — 100M+ SKUs tracked weekly across 400+ retailers — realistically a few hundred million to a few billion observed price/availability points per year (only SKU-retailer pairs actually stocked are observed, so far below the 100M x 400 cross-join), accumulating since 2013.

Alternative-data revenue and pricing-power signals for equity/hedge funds and private equity (ticker-mapped promotional intensity as a leading indicator of earnings), inflation and promo-intensity indices, category market-share tracking without consumer panel data, retail competitive benchmarking, demand-elasticity and markdown-optimization model training, product-matching / entity-resolution model training on cross-retailer SKU equivalence, LLM and agent tool-use on a retail pricing corpus

The data is with 13 years of history.

Coverage spans US, UK, Europe; Internet & Direct Marketing Retail, Household Products, Financial Exchanges & Data; alternative, price, sentiment, fundamental; equities, options.

The supplier's own access route is a conversation with the supplier. Request a sample through Brickroad to start.